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Our goal at Chic Darling is to bring you the latest fashion trends and news, so we heard about #DIESELREBOOT, we wanted to let you know right away. Diesel’s new Artistic Director, Nicola Formichetti, is taking the brand back to the people. In a creative move, Nicola has put together a cast of 18 new brand ambassadors, and fashion fanatics aptly named #DIESELREBOOT.  This move is the beginning of the new direction for Diesel.

…over the past few months Diesel announced its presence on Tumblr in a typically unique way, gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world “tumblr meet-ups”. Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media and projections of credited artworks in the largest capital cities in the world.

This is a step forward in the path of #DIESELREBOOT – Diesel has created a community – gathering fresh talents – giving them the possibility to showcase their talents and tell their story through their own portrait. Selected to be part of the community through Tumblr and word of mouth, each creative was chosen by Nicola, who then styled them for the campaign in true DNA style – denim and leather. A campaign customised by Nicola celebrating true Diesel DNA: bravery, creativity, freedom.

Take a look at the DIESEL Fall/WINTER 2013 Campaign #DIESELREBOOT

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